Privacy Policy

Notice: The Traditional Chinese version of this Privacy Policy is the definitive and accurate version. This English translation is provided for convenience only. In case of any discrepancies, the Traditional Chinese version shall prevail.

ECTickets (hereinafter referred to as “the Platform” or “we”) is committed to protecting your personal data. This Privacy Policy (“Policy”) explains how we collect, use, store, share, and protect your personal data, as well as your rights as a user (“you”). By using the Platform (including the website www.ectickets.com and mobile application), you acknowledge that you have read, understood, and agree to this Policy. If you do not agree with this Policy, please discontinue use of the Platform immediately.

1. Personal Data We Collect

To provide ticketing services and enhance user experience, we may collect the following types of personal data:

• Identity Data: Name, gender, date of birth (for identity verification or specific event entry requirements).
• Contact Data: Email address (for sending e-tickets and event notifications).
• Technical Data: IP address, browser type and version, operating system, device identifiers, login times, and usage behavior (collected via Cookies or other tracking technologies).
• User-Generated Content: Comments, event suggestions, photos, or other voluntarily provided data.

Providing personal data is voluntary, but failure to provide necessary data (e.g., name and email address) may prevent completion of the ticketing process or use of certain services.

Payments are processed by third parties, and payment details such as credit card information are not handled or stored by our system.

2. Purposes of Using Personal Data

We use your personal data for the following purposes:

• Processing your ticket orders, including seat allocation and e-ticket delivery.
• Sending event notifications (e.g., changes to event time, venue, or cancellations).
• Verifying identity to prevent fraud or unauthorized ticket transactions.
• Providing customer service, such as responding to inquiries or processing refunds.
• Analyzing user behavior to improve services, such as optimizing website functionality, recommending relevant events, or enhancing user experience.
• Complying with legal and regulatory requirements, such as tax obligations.
• With your consent, sending marketing information (e.g., event promotions, newsletters).

3. Sharing and Disclosure of Personal Data

We do not sell or rent your personal data to third parties but may share your data in the following circumstances:

• Event Organizers: Sharing your name and email address with event organizers to facilitate entry or provide event-related services.
• Service Providers: Sharing necessary data with third-party service providers (e.g., payment processors, email service providers) to support Platform operations.
• Legal Requirements: Disclosing your data if required by Hong Kong law or regulatory authorities (e.g., court orders or anti-money laundering investigations).
• Business Transactions: If the Platform is involved in a merger, acquisition, or asset sale, your personal data may be transferred as part of the transaction, but we will ensure continued protection of your data.

4. Storage and Security of Personal Data

Your personal data is stored on secure servers and protected with the following measures:

• Using 256-bit SSL encryption to secure data transmission.
• Implementing firewalls, intrusion detection systems, and regular security audits to prevent unauthorized access.
• Restricting internal employee access to data, allowing only necessary personnel to process it.

Personal data will be retained for the minimum period necessary to fulfill the purposes of collection or as required by law (e.g., tax records must be kept for 7 years). Expired data will be securely deleted or anonymized.

Despite these measures, the Platform cannot guarantee absolute security. Users should safeguard their account passwords, avoid using public devices, and regularly update passwords to minimize risks.

5. Cookies and Tracking Technologies

The Platform uses Cookies and other tracking technologies (e.g., pixel tags, web beacons) to enhance user experience and collect technical data. Cookies are used for:

• Maintaining your login status, eliminating the need to re-enter credentials.
• Recording your preferences, such as language selection or event type preferences.
• Analyzing website traffic and usage patterns to optimize functionality and content.
• Providing personalized advertisements based on your browsing behavior.

You may disable Cookies through your browser settings, but this may affect certain functionalities (e.g., the ticketing process).

6. Your Rights

Under the Hong Kong Personal Data (Privacy) Ordinance, you have the following rights:

• Access Right: You may request access to your personal data held by us, subject to a reasonable administrative fee (HKD 50 per request).
• Correction Right: You may request corrections to inaccurate data at no additional cost.
• Withdrawal of Consent: You may withdraw consent for marketing communications at any time via the “unsubscribe” link in emails or by contacting us.
• Deletion Right: Within legal limits, you may request deletion of your personal data, though this may affect service usage (e.g., inability to process refunds).

To exercise these rights, submit a request via email (info@ectickets.com) with a copy of your identification for verification. We will respond within 40 days of receiving a complete request.

7. Marketing and Communications

If you consent to receive marketing communications, we may send you event promotions, discount codes, or new service information via email. You may opt out at any time by:

• Clicking the “unsubscribe” link in emails.
• Contacting customer service (info@ectickets.com) to update your preferences.

Even if you opt out of marketing communications, we may still send essential service notifications (e.g., order confirmations, event changes).

8. Third-Party Links

The Platform may contain links to third-party websites or services (e.g., Stripe payment pages, event organizer websites). These third parties have independent privacy policies, and we are not responsible for their data handling practices. Please review their policies before use.

9. Policy Updates

The Platform reserves the right to update this Privacy Policy at any time, with changes published on the website (www.ectickets.com/privacy-policy) and effective immediately upon publication. Continued use of the Platform constitutes acceptance of the updated Policy. If you do not accept the changes, please discontinue use of the Platform.

10. Contact Us

For any privacy-related questions or complaints, please contact us:

Email:info@ectickets.com

Last Updated: August 4, 2025